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Business has been all the rave with the Pokémon Go Craze as Pokémon Go Players have eaten up the Offers and Services place on the plate. This morning released an Infographic based on a “survey it conducted to uncover if Pokemon-themed products or discounts have been attracting potential customers”. The Survey was conducted in July 2016 by Baltimore based Marketing and Communications agency, MGH surveying over 1,000 U.S. smartphone users ages 18-55 Online using a Survey Monkey Audience.

The Pokémon Go Infographic…

Infographic displays results from a survey conducted last month of smartphone users to uncover if businesses hosting Pokemon Go promotions attracted customers. (PRNewsFoto/MGH)
Infographic displays results from a survey conducted last month of smartphone users to uncover if businesses hosting Pokemon Go promotions attracted customers. (PRNewsFoto/MGH)

Restaurants and bars topped the list of the types of businesses those surveyed noted as offering Pokemon-themed products or discounts, while Facebook (72%) and store signage (52%) were the mediums where the majority of players saw Pokemon-related promotions.

The survey found that nearly 60 percent of smartphone users who have downloaded Pokémon Go were likely to enter a business offering Pokémon-branded discounts to players, 38 percent were likely to purchase a Pokemon-themed product offering, and 60 percent viewed businesses hosting Pokemon promotions favorably.

The margin of error is +/- 3.1 percent at the 95 percent confidence level. Discrepancies in or between totals are due to rounding.

Restaurants and bars topped the list of the types of businesses those surveyed noted as offering Pokemon-themed products or discounts, while Facebook (72%) and store signage (52%) were the mediums where the majority of players saw Pokemon-related promotions.

Other notable stats included:

  • Overall, 94 percent of smartphone users surveyed were aware of Pokémon Go;
  • Of those aware, more than 50 percent have seen Pokémon Go promotions, a number that increases to 66 percent when looking at respondents who have downloaded Pokémon Go
  • After restaurants and bars (71%), retail stores (44%) and entertainment venues/attractions (42%) were the types of businesses where respondents were most likely to have seen promotions;
  • Of the respondents who downloaded the game, 56 percent were between the ages of 18-29;
  • Female respondents are slightly more likely to have seen Pokémon Go promotions, and slightly more likely to purchase a Pokemon-themed product.

“With estimated daily users of Pokemon Go still teetering around 20 million, this survey shows there’s still a great opportunity for business owners to tap into this unique and active audience to not only drive foot traffic into their venues, but get them to potentially purchase a product,” commented Ryan Goff, Senior Vice President and Social Media Marketing Director at MGH. “The best part of Pokemon Go is that it’s getting people of all ages out and about; businesses just have to find a way to lure customers in.”

If you are interested in the full Results of the survey, click this link –> Full survey results.

[PR Newswire]

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